ScatterKings has announced its entry into the online casino market with a debut portfolio of hand-crafted slot games created by a team of seasoned industry veterans. The studio, years in development, aims to challenge the growing saturation of repetitive content by offering titles designed with personality, artistic depth and high-end production values. Its first releases Coins of Cleo, Genie’s Golden Lamps, Big Bob and a series of Gold Lock games highlight its approach of blending traditional hand-drawn design with advanced cloud-native and AI-enhanced technology. This combination allows ScatterKings to deliver visually distinct experiences while ensuring seamless performance across devices.
The company’s leadership team consists of former senior executives from NOVOMATIC’s interactive division, including Chief Technology Officer Steven Batchelor-Manning, Chief Product Officer Boro Brumen and Chief Commercial Officer Steven Cross. Together, they bring decades of expertise across product development, technology strategy and commercial operations. Their shared vision is centred on creating fewer, higher-quality games that resonate with players and withstand the rapid evolution of the online gaming ecosystem.
ScatterKings also plans to work closely with operators by developing bespoke content tailored to local themes and strategic market needs. This approach strengthens its focus on long-term partnerships and reinforces its commitment to delivering meaningful value for operators and audiences alike. With regulatory compliance integrated into its framework from the start, the studio is preparing to bring its content to multiple European markets over the coming months.
According to CCO Steven Cross, the launch represents the culmination of years of behind-the-scenes work aimed at raising standards in online casino entertainment. As ScatterKings steps into the market, it positions itself as a creative new force focused on elevating game quality across the industry.
