SmartSoft has taken a decisive step in its global expansion strategy, officially launching its portfolio in Brazil through a landmark partnership with bet365. The integration of SmartSoft’s flagship titles into one of the world’s largest operators marks a defining moment for the Georgian-founded studio and sets the tone for one of the biggest strategic power moves heading into 2025.
Brazil, now one of the fastest-growing iGaming markets worldwide, is at the center of every major supplier’s roadmap. But SmartSoft’s entry isn’t just a standard market launch, it’s a calculated acceleration. Backed by bet365’s unmatched international reach and SmartSoft’s high-performance content, this rollout showcases a fusion of premium product quality and deep regional strategy. The result is a partnership with the potential to reshape market dynamics in Latin America significantly.
Under the leadership of CEO Guga Gotsadze, SmartSoft has been rapidly scaling its international footprint. The Brazilian launch represents both a breakthrough and a signal: SmartSoft is no longer an emerging studio—it is evolving into a global powerhouse. With LATAM becoming the industry’s most competitive battleground, entering Brazil with a Tier-1 partner gives SmartSoft a formidable advantage in distribution, visibility, and long-term market penetration.
From its origins in Georgia to its rising influence across continents, SmartSoft’s momentum has become impossible to ignore. The company continues to invest in innovative game development, international expansion, and strategic alliances designed to position its content at the heart of major regulated markets.
The message is clear: SmartSoft is not just growing, it is scaling with precision, ambition, and global intent. Its entry into Brazil with bet365 is more than a milestone; it is a statement of where the company is heading and how significant its impact will be in 2025 and beyond.
