BGaming has reinforced its presence in the Italian iGaming market through a combination of social responsibility and content innovation. The company made a notable financial contribution to San Patrignano, a non-profit organisation dedicated to supporting individuals struggling with gambling addiction. The donation will help fund the community’s recovery program, which focuses on rehabilitation, professional guidance, education, and family support. This move underscores BGaming’s commitment to responsible gaming and player well-being in Italy.
In addition to its social initiatives, BGaming has launched a refreshed game classification system aimed at providing clarity for both players and partners. The portfolio is now divided into three categories: Casual, Classic, and Entertainment. Casual titles, including Aviamasters, Plinko, Plinko 2, Balloon Mania, Golden Piñata Hold & Win, and Winter Fishing Club, focus on fast, high-engagement gameplay. Classic titles such as Burning Chilli X, Hot Chilli Bells, Lady Wolf Moon, and Fruit Million offer traditional mechanics and moderate volatility. The Entertainment category features high-volatility games with advanced features and bonus buy options, including Snoop Dogg Dollars, Merge Up, Bonanza Billion, Aztec Cluster, Wild West Trueways, and the iconic Elvis Frog series.
Olga Levshina, BGaming’s Chief Commercial Officer, emphasized that Italy is a strategically important market for the company. She noted that the partnership with San Patrignano reflects the company’s belief that entertainment and responsibility must go hand in hand. At the same time, the refreshed game classification provides players and partners with a clear understanding of each title’s style and appeal.
This initiative follows BGaming’s acquisition of an Italian licence in March 2025 and signals the company’s ongoing efforts to build a sustainable, socially responsible, and player-focused presence in the region. By combining innovative content strategies with meaningful social contributions, BGaming continues to set a standard for responsible growth in the iGaming industry.
