BOYLE Sports has been writing Ireland’s betting story since 1982, and the margins on that story keep getting bigger. Founded by John BOYLE with a single shop in Markethill, County Armagh, the brand has become the largest independent bookmaker in Ireland, with over 320 retail branches across Ireland and the UK and more than 2,500 employees powering the journey.
That kind of footprint doesn’t happen by chance. BOYLE Sports grew through smart expansion, including snapping up 33 William Hill shops in Northern Ireland and the Isle of Man in 2020, instantly scaling its retail edge. They followed that with acquisitions like six HughesBet locations, cementing their position as a dominant retail force. Founded in a high-stakes slot, BOYLE Sports has continued its winning streak into the digital era, with a highly rated mobile app, online casino, poker, and live betting offerings, a modern omni-channel experience rooted in retail heritage.
So yes, BOYLE Sports’ story, from one shop to a €1 billion+ bookmaking empire, is a brilliant example that independence can outplay the giants. With 375+ shops (estimates vary between 320 and nearly 400), 2,500+ staff, and an unwavering vision, the brand isn’t just growing. It’s shaping how Ireland, and beyond, watches, bets, and wins.
