BVGroup’s legacy stretches back to 1946, when BetVictor began as a traditional bookmaker. Fast forward decades, and it has evolved into BVGroup, a multi-brand gambling operator and B2B technology leader renowned for its innovation and memorable marketing campaigns.
One of BVGroup’s most attention-grabbing moments was during Euro 2016, where they awarded £1 million to a single lucky player through the “Million Pound Goal” promotion, an audacious move that set new benchmarks for brand-led engagement. Two years later, their “Golden Goal” campaign during the 2018 World Cup continued that tradition of high-drama, crowd-pleasing initiatives.
BVGroup has also been a pioneer in operational strategy. Founder Victor Chandler relocated the company to Gibraltar early on, becoming the first gambling operator with operations based at the World Trade Center, where today the firm employs around 700 people, making it one of the Rock’s largest private employers.
Beyond spectacle, BVGroup runs a robust multi-brand portfolio powered by proprietary tech, serving B2C flagship brand BetVictor and B2B partners like Parimatch, Heart Bingo, BildBet, and talksSPORT BET.
BVGroup exemplifies how heritage and innovation can co-exist. Its bold marketing gambits bring global attention, while its strategic structuring, from Gibraltar headquarters to in-house technology, builds long-term capability. They’ve shown that a company can earn attention and trust in equal measure by combining showmanship with substance.
