PrizePicks and SHOTS Expand Strategic Partnership Through 2028
Multi-year deal expands creator-led sports entertainment and responsible play
PrizePicks has announced a multi-year partnership extension with SHOTS, continuing a collaboration that will run through 2028 and further strengthen the connection between sports entertainment, digital creators, and engaged fan communities across North America.
The renewed agreement reinforces PrizePicks’ position as a leading sports entertainment platform, maintaining category exclusivity across fantasy sports, prediction markets, event contracts, and free-to-play experiences. As part of the extension, PrizePicks will remain a headline sponsor across SHOTS’ portfolio of high-profile shows, including Full Send Podcast, Full Send Golf, Full Send MMA, One Night with Steiny, and Speakeasy.
Creator Integrations and Audience Reach
The partnership continues to feature deep integrations with SHOTS’ talent roster, including the NELK Boys’ Kyle Forgeard, Salim Sirur, and Aaron “Steiny” Steinberg, alongside UFC star “Suga” Sean O’Malley. These collaborations are designed to meet fans where they already engage, blending authentic content with interactive sports entertainment experiences.
PrizePicks CMO Mike Quigley said the partnership reflects a shared focus on authenticity and relevance, noting that the collaboration has consistently delivered meaningful engagement with sports fans across digital platforms.
Responsible Gaming Takes Center Stage
A key element of the expanded partnership is a renewed focus on Responsible Gaming. PrizePicks will sponsor This Past Weekend with Theo Von, incorporating Responsible Gaming messaging through podcast integrations and dedicated campaigns led by Von. The initiative aims to promote informed play and healthy engagement using accessible, culturally relevant storytelling.
This commitment aligns with PrizePicks’ broader compliance efforts, including its 2025 iCAP accreditation from the National Council on Problem Gambling a first for a fantasy sports operator.
New Content and Live Activations
The partnership also introduces a Content Development Fund to support new programming throughout the collaboration. Early projects include Speakeasy and upcoming content featuring figures such as Jorge Masvidal and Shilo Sanders. PrizePicks and SHOTS will also continue co-branded live activations, following successful initiatives like the NELK 100 Mile Run Challenge, which raised over $300,000 for cancer research.
Looking Ahead
As PrizePicks continues its nationwide expansion across more than 45 jurisdictions, the extended SHOTS partnership underscores its strategy of combining entertainment, innovation, and responsibility. The collaboration positions both brands to deliver engaging, creator-driven experiences while maintaining a strong focus on integrity and player wellbeing.
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