Catena Media has become a case study in resilience, even as its numbers tell a tough story. The affiliate giant closed 2024 with a net loss of €48 million, marking one of its steepest annual downturns. Revenue fell from €106 million in 2021 to just €49 million in 2024, reflecting a steady four-year decline. The company has responded with aggressive restructuring: cutting 25% of its workforce, reducing costs across departments, and shifting its strategy away from traditional SEO reliance to a stronger push into paid media.
While the financials look grim, Catena Media is positioning these moves as a long-term reset rather than a collapse. The leadership argues that the €48M loss isn’t a dead end but a necessary step in reshaping the affiliate model for the future. With its presence in North America and Europe, Catena Media continues to bet on high-growth markets like sports betting and online casinos.
The question is whether operators and stakeholders should see Catena’s story as a warning or a blueprint. If the restructuring works, the company could turn its €48M setback into a transformation that redefines what affiliate businesses can achieve in the iGaming ecosystem.
