When DraftKings launched in 2012, it was the scrappy fantasy sports upstart rewriting how millions of fans bet on their favorite teams. Fast forward to today, and it’s so much more than just daily fantasy. DraftKings, under the leadership of co-founder and CEO Jason Robins, has evolved into an iGaming powerhouse, redefining what a modern sportsbook and online casino can be.
How did they do it? By betting big on regulation, technology, and player experience. DraftKings was among the first to pivot aggressively when the US market opened up post-PASPA, securing prime licenses in newly regulated states. Their smart acquisitions, relentless marketing, and high-profile league partnerships have helped build one of the most recognizable brands in sports betting and iGaming.
What sets DraftKings apart is its ability to blend fantasy contests, sportsbook betting, and online casino gaming under one roof, an ecosystem that keeps players loyal and competitors watching. CEO Jason Robins’ vision has been clear: stay ahead by innovating faster than the pack and doubling down on what players crave next.
In a fiercely competitive iGaming market, DraftKings is living proof that the underdog can win, and keep winning.
