Glitnor Group strengthens its sportsbook offering through a long-term partnership with Kambi.
Glitnor Group has officially announced a multi-year partnership with leading sportsbook provider Kambi, marking a major step in the operator’s technological evolution. The agreement will see Kambi’s end-to-end sportsbook solution rolled out across Glitnor’s portfolio of brands, including Lucky Casino, Happy Casino, and Vera&John.
This transition replaces Glitnor’s existing B2B sportsbook supplier and signals a significant investment in performance, compliance, and player experience. The rollout will span key regulated markets such as Sweden, the Netherlands, and Ontario – reinforcing Glitnor’s focus on sustainable international growth.
Richard Brown, CEO of Glitnor Group, highlighted the strategic reasoning behind the switch: “Partnering with Kambi was a clear choice for us as we looked to elevate our sportsbook offering. Kambi’s market-leading technology and proven track record give us the foundation to deliver a premium betting experience to our players.”
Kambi CEO Werner Becher welcomed the deal, noting that it represents another milestone for the company’s turnkey sportsbook solution and its ability to deliver both technological excellence and regulatory reliability.
This announcement follows Glitnor’s recent €55 million financing facility from HG Vora Capital Management, aimed at accelerating the company’s growth through acquisitions and product innovation. The collaboration with Kambi strengthens Glitnor’s competitive position and lays the groundwork for its next phase of expansion.
