Gloucester City Council has unanimously rejected iLudo Limited’s proposal to convert BeLucky gaming centre on Westgate Street into a 24-hour gambling venue. The decision follows weeks of debate and public submissions highlighting concerns about mental health, antisocial behaviour, and the city’s cultural image.
While the council’s planning officers and noise consultants found no technical grounds to oppose the application, councillors voted against it, prioritising community well-being over business expansion. Councillor Roseanna Marshall warned that extended hours could increase antisocial behaviour, while Councillor Andrew Lewis said allowing round-the-clock betting would “pander to addiction.” Councillor Pam Tracey added that Gloucester’s historic core, anchored by the cathedral, should not mirror “a mini Las Vegas.”
BeLucky’s parent company, iLudo Limited, had proposed removing operating hour restrictions to allow continuous access, replacing the existing schedule of 9am to midnight on weekdays and shorter hours on weekends. The plan drew several objections from residents, reflecting growing local resistance to expanded gambling access.
Gloucester’s decision stands in contrast to other UK regions, such as Surrey, where 24/7 licences have been approved despite opposition. The ruling highlights how smaller cities are asserting stronger controls over gambling operations, linking such restrictions to mental health and community welfare objectives.
By rejecting the proposal, Gloucester City Council reaffirmed its commitment to responsible urban planning and social accountability, sending a message that preserving heritage and public health outweighs the allure of extended gambling hours.
