The Orlando Magic has officially announced Hard Rock Bet as its official sportsbook partner under a multiyear agreement commencing with the 2025/26 NBA season. This partnership marks a strategic milestone for both brands, elevating fan experience and solidifying Hard Rock Bet’s dominance in Florida’s regulated sports betting market.
The collaboration will feature extensive in-arena integration at the Kia Center, including branding on digital displays, basket signage during select home games, and a fully branded fan space on the terrace level. Beyond the arena, the partnership will come to life through the Hard Rock Bet Magic Club, giving fans access to exclusive digital content, events, and promotions within the Hard Rock Bet Sportsbook app.
According to Nick Menas, Managing Director of Corporate Strategy at Hard Rock Digital, the goal is to “deliver one-of-a-kind experiences that put Magic fans at the centre of the action.” The partnership aligns with the NBA’s evolving stance on regulated betting, combining entertainment and compliance to enhance engagement responsibly.
Already partnered with the Miami Heat and Tampa Bay Buccaneers, Hard Rock Bet continues its strategy of aligning with premier sports franchises to build a cohesive statewide presence. As Florida’s only authorised sportsbook, this deal reinforces Hard Rock Bet’s leadership in the industry while setting a new benchmark for the convergence of sports, entertainment, and gaming.
