Intralot has completed its €2.7 billion acquisition of Bally’s International Interactive, uniting two major global forces in the lottery and digital gaming sectors. The deal, executed through a combination of cash and new Intralot shares, results in Bally’s Corporation becoming the majority shareholder of Intralot.
The newly formed entity, Bally’s Intralot, will be led by Bally’s CEO Robeson Reeves, who will continue to oversee both Bally’s Corporation and the merged group. The combination brings together Intralot’s strong lottery infrastructure with Bally’s proven expertise in interactive and online gaming.
Reeves commented, “Intralot’s lottery expertise and reach, combined with Bally’s International Interactive’s proven digital capabilities, create a powerful foundation for expansion over the long term.”
The transaction, first announced in July 2025, follows full regulatory and shareholder approvals. Bally’s will direct at least $1 billion from the deal toward debt reduction and an additional $200 million toward its Chicago casino project, reinforcing its strategic integration between land-based and digital gaming assets.
Industry analysts view the deal as part of a wider consolidation wave across global gaming, similar to Allwyn’s acquisition of PrizePicks, as operators seek to merge traditional lottery expertise with digital engagement.
Bally’s Intralot aims to deliver an integrated omni-channel offering across lottery, iGaming, and sports betting, with projected €35–€40 million in annual cost synergies within three years.
The merger strengthens both companies’ global reach, positioning Bally’s Intralot as a significant new player in international gaming and lottery innovation.
