Kenya is emerging as a breakout iGaming market in 2025, but only for those who understand the rules.
MelBet Partners has shared exclusive insights revealing how Kenya’s regulated, mobile-first gaming environment offers enormous potential for operators who adapt fast.
Key Highlights:
- Legal betting market regulated since 1966
- 88% internet penetration and 68M+ mobile connections
- Top-performing games: Aviator, Sweet Bonanza, Live Blackjack
- New restrictions ban influencer marketing
- Winning strategies include SEO, paid media, localized UX, and compliance-first messaging
Kenya’s digital landscape is expanding fast—and the iGaming playbook has officially changed.
