GambleAware’s Annual Treatment and Support Survey 2024 reveals a significant rise in demand for gambling treatment and support. Nearly one in three adults experiencing any gambling risk now seek help, compared to one in five in 2020. Problem gambling among adults has increased from 2.4% in 2020 to 3.8% in 2024, while 4.3 million adults are affected by a friend or family member’s gambling, up from 6.5% in 2020 to 8.1% in 2024.
The research also raises concerns over prize draws, such as Omaze and McDonald’s Monopoly, which are linked to gambling problems but remain unregulated. These draws can normalize gambling, particularly among children and young people, and may mislead participants about associated risks. Public support for advertising restrictions is strong, with 91% backing a ban on gambling ads in television and video games and 90% supporting a social media ban.
GambleAware CEO Zoë Osmond emphasized that while increased help-seeking is positive, the sharp rise in problem gambling signals an urgent public health concern. Experts call for comprehensive preventative measures, including mandatory health warnings on all gambling promotions, stricter controls on digital and social media marketing, and a full ban on gambling promotion in stadiums and sports venues.
The survey also highlights that around two million children may live in households with an adult experiencing problem gambling, underscoring the broader societal impact. The findings suggest a pressing need for regulatory action, public awareness campaigns, and continued support services to mitigate harm and protect vulnerable populations across Great Britain.
