Odds Scanner Partners, part of the Odds Scanner Group, is becoming one of the most trusted names in iGaming affiliation. The company recently won the “Best Affiliate Network of the Year” award at the SBC Awards. iGaming News Today spoke with Filippo Anzalone, Head of Sales at Odds Scanner Group, about how the company is changing affiliate marketing through technology, teamwork, and transparency.
A Modern Approach to Affiliate Marketing
Founded in 2019, Odds Scanner Group started with a simple goal: to make iGaming affiliation smarter and more transparent. Today, it works in 14 countries, including Brazil, India, the UK, and the US, and plans to expand to Africa and Europe next year.
“Our goal is to build long-term partnerships based on trust and data,” says Anzalone. “We want to help our partners grow with technology and compliance, not just short-term deals.”
The group has three divisions: Odds Scanner Media, Odds Scanner Labs, and Odds Scanner Partners. Together, they use data, media, and tech to give affiliates and operators better tools, faster insights, and more value.
The Winning Formula: People, Process, and Product
The award win at SBC highlights how Odds Scanner Partners has built success on three key things: strong people, smart processes, and quality products.
The company created a complete platform that helps affiliates with live data, score and , odds comparison widgets, and reporting dashboards. This makes managing and growing campaigns easier and faster.
“Our teams from sales to compliance work together as one,” says Anzalone. “We make sure every partner’s experience is smooth and transparent.”
Each affiliate also goes through a proper KYC and compliance check to ensure everything is legal and responsible.
Partnerships That Last
Odds Scanner Partners focuses on long-term growth. Our business model is based on revenue sharing, meaning the company only earns when its partners earn.
“Our success is tied to the operator’s success,” explains Anzalone. “That’s why we help them improve performance, fix challenges, and grow their audience.”
This approach has helped the company work with leading brands like Bet365, BetMGM, and Parimatch, who trust them for their honesty and long-term results.
Smart Tools for Affiliates
The company’s latest tools including Odds Comparison Widget, Brand Rankings Widget, and Live Score Widget are changing how affiliates create content. These tools show real-time data and betting odds directly on affiliate websites.
“These widgets save time and help affiliates grow without needing developers,” says Anzalone. “It’s all about making their work easier and smarter.”
Plans for 2026
Next year, Odds Scanner Partners plans to expand into European Nordic Countries such as Germany, Sweden, Denmark, and the Netherlands, while also strengthening its position in South America, Asia, and Southern Europe.
The company also plans to launch new ready-to-use landing pages and marketing templates for affiliates to start quickly.
“We’re building the future of affiliate marketing faster, smarter, and more transparent,” says Anzalone.
Focus on Compliance and Responsibility
At Odds Scanner Partners, compliance is a top priority. The company has an internal “Market Bible” that lists rules and guidelines for every market they work in.
“This helps us make sure everything we do is legal, transparent, and responsible,” says Anzalone.
Looking Ahead
From a freshly launched product to an award-winning global network, Odds Scanner Partners has grown through trust, teamwork, and technology.
“Our goal is simple to help our partners grow in a clean, fair, and smart way,” concludes Anzalone. “We’re not just an affiliate network, we are an iGaming monetization platform which aims to build a better future for iGaming marketing.”
About Odds Scanner Partners
Odds Scanner Partners is the affiliate network of Odds Scanner Group, a global iGaming media tech company. Active in more than 14 countries, it helps affiliates and operators connect through transparent data, smart tools, and performance-driven strategies. In 2024, it won the “Best Affiliate Network of the Year” award at the SBC Awards.
