Soft2Bet Reports Record Growth: MEGA Technology Powers Engagement and Profitability
2025 has become a landmark year for Soft2Bet, one of the iGaming industry’s most innovative solutions providers. The company has unveiled exceptional growth figures, underscoring both operational efficiency and player-centric innovation.
Soft2Bet achieved a 65% increase in Net Gaming Revenue (NGR), marking one of the strongest surges in its history. Supporting this achievement is a 45% rise in Average Revenue Per User (ARPU) and a 50% boost in player deposits, demonstrating that the brand is not only attracting new customers but also fostering deeper engagement and higher lifetime value.
Perhaps the most notable milestone is the company’s doubling of EBITDA, reflecting improved financial performance and scalability. At the heart of this success lies Soft2Bet’s proprietary Motivational Engineering Gaming Application (MEGA). This gamification engine is reshaping how operators retain players, integrating reward systems and interactive features that extend playtime and build long-term loyalty. Industry experts recognize MEGA as a genuine differentiator, setting new standards for retention-driven profitability.
Equally crucial is Soft2Bet’s regulatory strategy. With 16 active licenses across diverse jurisdictions, the company has established itself as a credible and compliant operator. Each license not only opens new market opportunities but also reinforces its sustainable growth trajectory, powering the company’s expanding EBITDA curve.
The combination of regulatory credibility, gamification innovation, and financial discipline positions Soft2Bet as a clear leader in the evolving iGaming landscape. By transforming engagement into measurable profit, the company is not just achieving growth but actively rewriting the rules of iGaming retention and success.
