Responsible gambling just got smarter with Sportradar’s newest innovation.
Sportradar has launched Bettor Sense, an AI-driven tool that enables betting operators to proactively detect signs of gambling harm. By analysing user behaviour and delivering timely, personalised interventions, Bettor Sense enhances consumer protection at scale. Fully compliant with regulatory standards, it offers a sustainable solution for operators navigating rising compliance expectations.
BETesporte, active in Brazil’s newly regulated market, will be the first to implement Bettor Sense as part of its strategy to prioritise responsible gambling. The operator also joins Sportradar’s Integrity Exchange to bolster match-fixing detection efforts.
In parallel, Jefferies has raised its price target for Sportradar, reflecting strong confidence in the company’s growth outlook and its expanding tech portfolio.
