In a move to enhance player protection and operator accountability, the UK Gambling Commission has issued updated guidance clarifying how online gambling operators must define and communicate deposit limits. The changes aim to provide greater transparency, consistency, and control for consumers engaging with UK-licensed gambling platforms.
Starting 30 June 2026, all operators must offer customers the ability to set a “deposit limit” , calculated exclusively on the amount they pay into their accounts within a defined timeframe. This ensures that deposit limits are not affected by factors such as withdrawals or winnings, making them a true reflection of a player’s spending threshold. Operators can still provide other types of limits, including loss-based options, but must use alternative terminology to avoid confusion.
Before this rule takes effect, several other responsible gambling measures will be implemented from 31 October 2025. These include mandatory prompts for customers to set financial limits before their first deposit, easy-to-access limit-setting tools on home and deposit pages, and immediate enforcement of limit decreases. Customers will also receive reminders every six months to review their spending and account information.
According to Helen Rhodes, UKGC Director of Major Policy Projects, these updates aim to give consumers “greater awareness and control” over their gambling, while helping operators maintain clarity and compliance.
This development underscores the UKGC’s ongoing commitment to responsible gambling, transparency, and consumer protection, ensuring that all operators maintain the highest standards of integrity and safety in the UK’s regulated market.
