How BETBY Scales Sportsbooks for Major Tournaments
Speaking with iGaming News Today, Danil Emelyanov from BETBY discussed the current state of artificial intelligence sportsbooks and how it is no longer a matter of testing and development but rather readiness. Although many sportsbooks tout the benefits of AI in the future, Danil believes that the actual difference is in the infrastructure that is already working at a tournament level.
In the World Cup, for example, an unexpected surge in betting activity can reveal inadequate systems in an instant. It is AI readiness, according to Danil, that will determine whether sportsbooks grow or find themselves in firefighting mode.
Infrastructure Over Hype
Danil stressed that BETBY considers AI more of an infrastructure component than a hype-generating tool. The machine learning algorithms are actually integrated directly into the company’s infrastructure and run 24/7 as part of the live operations.
The models are trained, tested, and monitored within the production environment, which means that the platform does not need any emergency changes when there is a surge in demand. According to Danil, this means that the operators running the company’s infrastructure do not need to worry about technical issues.
Removing Peak Bottlenecks
Major events generate a huge workload, but Danil Emelyanov pointed out that BETBY’s AI system is built to handle the workload horizontally. There is no reliance on human processes from the moment odds are updated to exposure analysis.
There is no need for limiting controls that tend to hold back revenue during peak events. Operators can process more bets with confidence in the system’s performance.
Speed as Competitive Currency
Danil pointed out that conventional sportsbooks tend to act after the result has been realized. BETBY’s predictive AI models predict behavior by detecting momentum changes, betting trends, and risk of exposure before they are completely realized.
The speed advantage allows sportsbook operators to make pricing, limit, and promotion adjustments quicker than the competition, which has to wait for human analysis. In rapidly evolving tournaments, Danil said speed is a tangible monetary edge.
Rethinking Risk Management
Rather than solely concentrating on threat identification, the AI in BETBY considers risk and value. Danil described how players who are trustworthy and of high value are identified in real-time, enabling operators to raise limits selectively, even during peak periods.
This leads to increased turnover without compromising control.
Operational Efficiency Beyond Betting
Content creation, language support, segmentation, and analysis are all areas where AI automation is applied. Danil said that these are processes that cannot be scaled by human means during global events.
Looking Ahead
As Danil Emelyanov emphasized, experimentation is still a crucial part of the process. At BETBY, they are actively working on the development of AI chatbots and assisted betting solutions, not only for the short-term implementation of such technologies but also for creating long-term institutional knowledge.
As he said, “The next frontier of competitiveness will be between those who are able to integrate AI into their decision-making processes and those who are only able to use it to automate the surface level of their operations. In high-stakes situations such as the World Cup, it will be readiness, not ambition, that will separate the leaders from the rest.”
