Chumba Casino strengthens 23XI Racing partnership in 2026
Chumba Casino has confirmed an expanded partnership with 23XI Racing for the 2026 NASCAR Cup Series season, building on a first year that delivered strong on-track results and fan engagement. The renewed agreement increases Chumba Casino’s presence across multiple races and extends its collaboration with drivers Tyler Reddick and Bubba Wallace.
The partnership was announced following a successful debut season that included a landmark Brickyard 400 victory. For 2026, Chumba Casino branding will appear more frequently on Tyler Reddick’s No. 45 Toyota, while the company will continue supporting Bubba Wallace and the No. 23 team at select events throughout the calendar.
The expanded programme begins with the season-opening Daytona 500, where Reddick will pilot the No. 45 Chumba Casino Toyota XSE. This marks the first time Chumba Casino will feature on a car in NASCAR’s most prominent race. Branding will also be visible at The Clash exhibition race, which opens the 2026 Cup Series schedule.
Greater On-Track Visibility and Fan Activation
In addition to increased race exposure, Chumba Casino plans to continue fan-focused initiatives introduced during the first year of the partnership. These include free-to-enter giveaways offering VIP race experiences and meet-and-greet opportunities with Reddick and Wallace. The company has positioned these activations as a way to engage NASCAR fans beyond race weekends.
Wallace is scheduled to return in the No. 23 Chumba Casino Toyota for selected races, including the Brickyard 400 at Indianapolis Motor Speedway. His victory at the event in 2025 marked the first crown jewel win for Wallace and 23XI Racing, and also represented Chumba Casino’s first NASCAR race win.
Chumba Casino branding will remain visible beyond the cars themselves, appearing on driver firesuits and team equipment throughout the season. The partnership also extends into digital channels, with 23XI Racing branding featured within Chumba Casino’s free-to-play casino-style games.
Partnership Builds on Strong First Season Results
Ben Whitford, Chief Marketing Officer at VGW, Chumba Casino’s parent company, said the decision to expand the partnership reflects the success of the first year and the opportunity to connect with NASCAR audiences through both live events and digital engagement.
23XI Racing president Steve Lauletta said the collaboration delivered strong fan reception during its debut season and is expected to support continued growth both on and off the track in 2026.
The expanded agreement reinforces Chumba Casino’s strategy of aligning with major sports properties to broaden its reach, while supporting 23XI Racing’s efforts to strengthen its competitive and commercial position within the NASCAR Cup Series.
