When most of iGaming was sprinting toward quantity, Quickspin’s founders, Joachim Timmermans, Mats Westerlund, and Daniel Lindberg, hit pause. And that pause changed everything.
They weren’t outsiders. They were ex-NetEnt insiders, veterans who’d seen how the sausage was made. They knew the pressure to churn out slots fast, to chase trends, to replicate wins instead of crafting them. But in 2011, in a modest Stockholm apartment, they decided to bet on design, storytelling, and user-first gameplay. The result: Quickspin.
Quickspin didn’t just focus on beautiful games; they focused on playability. Their titles feel smoother, more rewarding, and more refined. The animations, the pacing, the UX, it’s all deliberate. These aren’t just games; they’re crafted experiences. Big Bad Wolf, Sakura Fortune, and Sticky Bandits became iconic not because they screamed for attention, but because they delivered balance, style, and emotional payoff.
Instead of flooding the market, they curated. Instead of playing the volume game, they played the long game. Today, Quickspin powers 300+ operators, and they did it by building trust, not hype.
Here’s the thing: most iGaming players don’t remember who made the slot. But with Quickspin, they do. That’s the power of design-led thinking, and that’s the legacy of three founders who dared to slow down while the rest rushed forward.
Quickspin didn’t just break through. It rewired how design and development could work together. In an industry that often prizes speed over soul, they proved craftsmanship wins.
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