DAZN Partners With Polymarket to Integrate Prediction Market Data Into Live Sports

DAZN has announced a partnership with Polymarket aimed at integrating real-time prediction market data into its live sports broadcasts.

Under the agreement, Polymarket’s probability data will be embedded directly into DAZN’s live sports coverage, allowing viewers to see how expectations change as events unfold. The integration is designed to complement DAZN’s existing live and on-demand sports content by adding a data-driven layer to the viewing experience.

Prediction markets allow users to trade on the outcomes of future events, generating probabilities that reflect collective expectations. Through the partnership, these probabilities will be presented on screen during live broadcasts rather than requiring fans to engage with prediction platforms separately.

Polymarket founder and CEO Shayne Coplan described sports as an ongoing conversation about what happens next, noting that prediction markets transform those conversations into real-time probabilities. DAZN CEO Shay Segev said the partnership aligns with the company’s focus on bringing fans closer to live sport through new forms of engagement.

DAZN has confirmed that it intends to apply for regulatory approval to launch prediction trading in the United States, subject to approval by the Commodity Futures Trading Commission. Any expansion into additional markets will depend on local regulatory requirements.

In the near term, the focus will remain on integrating prediction market data into live broadcasts rather than immediately enabling trading functionality across all regions. This phased approach allows DAZN to introduce prediction-based insights while navigating regulatory frameworks.

The partnership reflects a broader shift in sports media toward combining live content with data and interactive elements, as platforms explore new ways to deepen fan engagement.