DigiPlus Partners with Manny Pacquiao to Launch Co-Branded Digital Games
DigiPlus Interactive Corp has announced a strategic partnership with boxing legend Manny Pacquiao to launch a portfolio of co-branded digital games inspired by his career, values, and personal journey.
The collaboration introduces nine Pacquiao-themed titles across DigiPlus’ platforms, including BingoPlus, ArenaPlus, and GameZone. Seven of the games are already live, with additional titles scheduled to launch in the coming weeks.
Flagship titles inspired by a champion
The partnership is headlined by Super Ace Pacquiao and Boxing King Pacquiao, two digital games designed to reflect Pacquiao’s defining traits such as discipline, perseverance, and resilience. DigiPlus stated that the games draw inspiration from key moments in Pacquiao’s boxing career while translating his story into engaging gameplay experiences.
According to the company, the flagship titles aim to capture both the intensity of competition and the personal values that shaped Pacquiao’s journey, offering players themed experiences rooted in sports and storytelling.
Beyond branding and endorsements
DigiPlus Chairman Eusebio H. Tanco described the partnership as a long-term, content-driven collaboration rather than a traditional endorsement arrangement. He noted that Pacquiao’s story, cultural significance, and Filipino identity are integrated into the games’ mechanics and visual design, moving beyond surface-level branding.
DigiPlus emphasized that the collaboration focuses on creating meaningful digital entertainment experiences that reflect local culture while maintaining scalable game development standards.
Expanding localized digital entertainment
Pacquiao said the games reflect not only his victories but also the struggles, discipline, and values that shaped his career. He added that the collaboration allows his story to be shared through interactive digital formats.
As the partnership develops, DigiPlus plans to roll out additional Pacquiao-themed titles across its platforms. The initiative aligns with the company’s broader strategy of pursuing content-led collaborations that celebrate Filipino culture, sports, and entertainment within its digital gaming ecosystem.
