Entain Launches Racing Bet Builder Across Ladbrokes and Coral

Entain has launched Racing Bet Builder across its Ladbrokes and Coral brands, introducing a new personalised betting option for horse racing customers in the UK and Ireland.

Personalised Betting Within a Single Race

Racing Bet Builder allows customers to create customised bets by combining multiple selections from a single horse race into one wager. These can include outcomes such as finishing positions, race margins, and other race-specific markets.

As selections are added, odds update automatically in real time, providing customers with instant pricing visibility. Potential returns adjust dynamically based on the structure of each bet.

Available Online and in Retail Betting Shops

The product has been rolled out across both digital and physical channels. Customers can access Racing Bet Builder online through Ladbrokes and Coral platforms, as well as in retail locations via self-service betting terminals.

This dual-channel deployment marks a notable development for horse racing, which has traditionally seen slower adoption of Bet Builder functionality compared with other sports.

Modernising Horse Racing Wagering

Entain said the launch is designed to make racing more intuitive and engaging, particularly for customers already familiar with Bet Builder products in sports such as football.

The group also confirmed plans to expand the range of markets available within Racing Bet Builder ahead of major racing events, providing additional flexibility and choice.

With Racing Bet Builder now live across UK and Irish racing, Entain continues to extend its portfolio of personalised betting products, reinforcing its strategy of using technology to modernise traditional wagering formats.