High Roller Strengthens Its Global Marketing Leadership
High Roller Technologies has reinforced its global leadership structure with two significant marketing appointments, marking a strategic advancement for the company as it expands its premium online casino brands across new regulated markets. The company announced the promotion of Carlo Scappaticci to Chief Marketing Officer and the hiring of Frances Cong as Director of Marketing, both effective immediately. The move underscores High Roller’s commitment to strengthening brand performance, optimizing customer engagement, and accelerating growth across its international footprint.
Seth Young, Chief Executive Officer at High Roller, emphasized the importance of this leadership evolution, describing it as a pivotal step in elevating the company’s strategic vision. “Carlo brings a deep understanding of consumer behavior and a bold vision for scaling brand impact,” Young stated. “His track record in developing data-driven, high-performance marketing programs adds significant strength to our leadership team. We are equally excited to welcome Frances, whose CRM expertise and innovative approach to player engagement make her an exceptional addition to our organization.”
Scappaticci, who previously served as Managing Director, Canada, has over two decades of iGaming experience, including senior marketing roles at WynnBet, Pala Interactive, Askott Entertainment, and DafaBet. His new mandate includes overseeing marketing strategy, brand development, player acquisition, and market growth initiatives across High Roller’s global portfolio.
Joining him is Frances Cong, who previously held CRM and marketing leadership roles at Boyd Interactive. As Director of Marketing, Cong will focus on enhancing customer experience through advanced personalization, segmentation, and retention strategies.
As High Roller continues to innovate and expand its award-winning online casino ecosystem—featuring more than 6,000 games and cutting-edge machine learning technologies—these leadership appointments signal a renewed push toward sustainable growth, operational excellence, and market leadership in the competitive iGaming landscape.
