ICONIC21 Expands in Romania with VivaBet Deal

ICONIC21 has strengthened its regulated European footprint through a new live casino partnership with VivaBet, one of Romania’s fast-growing online casino operators.

Under the agreement, ICONIC21 will deploy a portfolio of more than 15 live casino titles to VivaBet’s platform, enhancing the operator’s live vertical with performance-led, studio-driven content.

VivaBet has established a solid position within Romania’s regulated online gambling market by focusing on portfolio depth and a user-centric platform tailored to local player preferences. Operating under national regulation, the operator continues to invest in expanding its live and RNG content mix to remain competitive in an increasingly saturated environment.

The addition of ICONIC21’s live casino suite supports that strategy by introducing modern studio production, fast-paced gameplay formats and multiplier-driven mechanics designed to enhance engagement and session value.

Gravity Series Strengthens Live Differentiation

Among the titles going live with VivaBet are:

• Gravity Blackjack
  • Gravity Roulette
  • Multiple Baccarat variants

ICONIC21’s Gravity Series layers multiplier mechanics onto traditional table game formats, combining familiarity with enhanced payout potential. The format has delivered consistent engagement performance across multiple regulated markets, reflecting growing player appetite for hybrid live mechanics.

By blending classic casino foundations with dynamic features and polished studio presentation, the portfolio aligns with Romanian player demand for both recognisable gameplay and added entertainment value.

Executive Commentary

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, identified Romania as a strategically important regulated market, highlighting strong demand for live content that merges traditional gameplay with modern mechanics. She noted that partnering with growth-focused operators such as VivaBet supports ICONIC21’s objective of expanding localised distribution and strengthening its market presence.

From the operator perspective, Matei Secaci, Head of Casino at VivaBet, said the integration enhances the depth of the platform’s live offering. He added that incorporating titles such as Gravity Blackjack and Gravity Roulette introduces additional variety and reinforces the operator’s commitment to high-quality live production.

Strategic Context

The VivaBet integration forms part of ICONIC21’s broader expansion strategy across regulated European jurisdictions. As competition intensifies across EU markets, live casino content continues to play a central role in margin defence, retention optimisation and cross-vertical engagement.

With demand rising for interactive, multiplier-enhanced live formats, partnerships of this nature reflect the increasing importance of differentiated studio mechanics within regulated online casino ecosystems.

Official Source Link: ICONIC21

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