Incentive Games Partners with Loto-Québec to Launch Real-Money
Incentive Games has entered the Canadian market through a new partnership with Loto-Québec, enabling the launch of real-money games in the province of Québec. The agreement marks the company’s first Canadian client and expands its presence in regulated jurisdictions.
Loto-Québec is the government-owned corporation responsible for lottery, casino and online gaming operations in the province. It remains the only legal gaming provider in Québec. Therefore, the partnership places Incentive Games directly inside a fully regulated ecosystem.
Access to Crash and Arcade Real-Money Games
Incentive Games has entered the Canadian market through a partnership with Loto-Québec, enabling the launch of real-money games in the province of Québec. The agreement represents Incentive Games’ first Canadian client and extends its footprint across regulated jurisdictions.
Loto-Québec is the government-owned corporation responsible for lottery, casino, and online gaming operations within the province. As the sole legal gaming provider in Québec, the partnership places Incentive Games firmly within a fully regulated environment.
Access to Crash and Arcade Real-Money Games
The collaboration is delivered through Incentive Studios, the real-money division of Incentive Games. Under the agreement, Loto-Québec gains access to a portfolio of Crash and Arcade-style titles developed for regulated markets.
The games feature fast-paced mechanics and bonus-driven gameplay, designed to complement existing online offerings while meeting provincial compliance standards.
Distribution is supported through the Light & Wonder platform, building on an existing commercial relationship. This approach allows for streamlined integration and consistent operational oversight.
Strategic Entry into Canada
For Incentive Games, the agreement represents a structured entry point into the Canadian market. North America remains a key growth region for B2B suppliers, though market access typically requires close alignment with regulatory frameworks. Partnering with a state-owned operator provides immediate credibility and operational certainty.
Operator Perspective
Loto-Québec continues to invest in expanding its digital entertainment portfolio, positioning innovation as a means of retaining players within regulated channels. Introducing new gameplay formats supports this objective while reinforcing consumer protection standards.
Executive Commentary and Outlook
Ahmed Baker, Chief Commercial Officer at Incentive Games, described the partnership as a milestone in the company’s international expansion. He highlighted Loto-Québec’s established reputation and emphasized the opportunity to introduce differentiated gameplay within a mature regulated market.
The agreement reflects a shared focus on innovation delivered within a controlled framework, signalling a long-term approach to sustainable growth rather than short-term market entry.
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