MLS Enters Multi-Year Partnership with Polymarket
Major League Soccer (MLS) has announced a multi-year partnership with Polymarket, positioning the prediction platform as the league’s official and exclusive prediction market partner in the United States. The agreement was unveiled through Soccer United Marketing (SUM), MLS’s commercial arm, and extends across MLS competitions, the MLS All-Star Game, MLS Cup presented by Audi, and Leagues Cup.
Integrating Prediction Insights into Fan Engagement
The collaboration reflects MLS’s continued focus on digital innovation and interactive supporter experiences. Under the partnership, MLS and Polymarket will work together to introduce prediction-based insights across MLS digital channels, including websites, mobile platforms, and broadcast-adjacent content.
These insights are designed to surface real-time collective fan sentiment and probability trends around key match moments, player performances, and season narratives. The initiative aims to complement traditional live coverage rather than replace it, adding an additional data-driven engagement layer for supporters following matches on multiple screens.
Expansion Across North American Competitions
The agreement also covers Leagues Cup, the cross-border tournament featuring clubs from MLS and Liga MX, broadening the visibility of prediction-based engagement tools across North American football. MLS indicated that the focus remains on interactive storytelling and digital enhancement, rather than direct betting integration within official league platforms.
Integrity and Oversight Measures
MLS confirmed that the partnership incorporates integrity safeguards, including independent monitoring of prediction market activity and structured collaboration on how MLS-related markets are presented. These measures are intended to ensure that data usage aligns with league standards and competitive integrity expectations.
Industry Context
The partnership arrives at a time of rising global interest in North American soccer ahead of the 2026 FIFA World Cup. By blending technology, analytics, and fan-driven data into its digital ecosystem, MLS continues to explore new formats for supporter engagement while expanding its international profile and long-term growth strategy.
