In a defining moment for the iGaming industry, MyPrize has announced a strategic partnership with Crypto.com to launch MyPrize Markets, becoming the first sweepstakes operator to enter the prediction market space. The partnership combines MyPrize’s social, livestream-driven platform with Crypto.com’s fintech infrastructure, creating an entirely new layer of interactive entertainment.
The new platform will allow players to place predictions on sports, political outcomes, and cryptocurrency trends, offering an innovative fusion of gaming, community, and finance. MyPrize CEO Zach Bruch described the move as a step toward delivering “fun and engaging experiences” while expanding the brand’s reach across the U.S. and international markets.
This collaboration arrives amid a surge of interest in prediction markets, following similar moves by brands such as Truth Social and Hollywood.com with the CFTC-registered exchange and clearing house. By entering this space, MyPrize is merging two of the fastest-growing trends in digital entertainment sweepstakes gaming and predictive participation in a single ecosystem.
Crypto.com’s Managing Director Travis McGhee emphasized that the partnership reflects a “massive change in how financial markets are converging with social platforms,” positioning both companies to lead the next phase of innovation in community-driven gaming.
With this launch, MyPrize is not only pioneering prediction markets within the sweepstakes segment but also setting a new benchmark for how technology, crypto, and social engagement can converge to shape the future of iGaming.
