Snoop Dogg Launches Dogg House Casino With TRIVELTA in the US Sweepstakes Market
Snoop Dogg is partnering with TRIVELTA to launch Dogg House Casino, a free-to-play online casino that is bringing together iGaming, music, and culture in a single, artist-led digital environment for the US market.
The launch is marking a strategic expansion for TRIVELTA as it is strengthening its position in branded and creator-led casino experiences. Dogg House Casino is being positioned as a first-of-its-kind platform, with Snoop Dogg taking an active role in shaping the creative direction rather than serving as a traditional ambassador. The casino is being built around his personal vision, with music, design, and gameplay forming a unified experience.
Dogg House Casino is being developed as a fully immersive environment that is moving beyond conventional online casino formats. The platform is blending premium gameplay with original music and custom visuals inspired by Snoop Dogg’s West Coast aesthetic.
“For the first time, players can step into a casino built exactly the way I wanted it,” said Snoop Dogg.
Unlike traditional online casinos, audio is being placed at the centre of engagement, with an exclusive soundscape mastered by Snoop Dogg running across the platform. He is explaining that the music, vibe, and games are being combined to create an experience that feels innovative, immersive, and fun. TRIVELTA is working alongside Death Row Games to ensure the creative vision is being translated into a scalable digital product.
The platform is being powered by TRIVELTA’s mobile-native iGaming engine, which is delivering fluid animation, fast gameplay, and synchronized audio across devices. The technology is enabling a fully branded experience while supporting ongoing updates and expansion. The launch is also demonstrating how TRIVELTA’s infrastructure is allowing partners to build deeply customised environments without compromising performance.
Carson Hubbard, CEO of TRIVELTA, is describing the collaboration as rare in terms of artist involvement. He is stating that Snoop Dogg is shaping the look, sound, and feel of Dogg House Casino at every level, resulting in a product that is sitting at the intersection of iGaming, music, and culture.
Key Features of Dogg House Casino
- Exclusive Snoop Dogg Audio: Original music and lyrics are being delivered through Snoop Dogg Radio, with new releases planned regularly and customisable background audio options.
- Snoop Blackjack: A themed blackjack experience featuring Snoop Dogg as the dealer, supported by exclusive music created for the game.
- Snoop Crazy Dogg Cross: An arcade-style game is reimagining a classic format, featuring Snoop Dogg navigating a 1964 Impala through Los Angeles traffic.
- Snoop Dogg Poker: Players are accessing TRIVELTA’s plug-and-play poker platform, joining public tables or hosting private games, with future interactive experiences planned.
- Extensive Game Library: More than 500 games are being offered across slots, crash games, RNG table games, and 24/7 live dealer formats including Blackjack, Roulette, Baccarat, and Craps.
- Launch Incentives: New players are receiving an additional bonus on their first purchase, while daily rewards are ensuring continued free-to-play access without mandatory purchases.
As alternative and free-to-play gaming models are continuing to evolve in the US, Dogg House Casino is positioning itself as an example of how celebrity-led, technology-driven platforms are reshaping player engagement. Further content updates, music releases, and platform expansions will be rolling out as the casino continues to develop.
