Superbet rebrands to Super Technologies, led by Sacha Dragić
Superbet has officially entered a new era with the announcement of its rebrand to Super Technologies, a strategic transformation designed to accelerate the company’s evolution from a global sports betting leader into a forward-looking technology powerhouse. The move reflects the group’s ambition to build a next-generation play-technology platform capable of powering immersive entertainment experiences across multiple global markets.
Guided by Founder and Co-CEO Sacha Dragić, the rebrand represents a decisive step in aligning the company’s identity with its long-term vision. While Super will continue operating its established commercial brands in Brazil, Romania, Poland, Belgium and Serbia, the technology shift expands the company’s capabilities far beyond its existing iGaming footprint. The new identity is structured around developing scalable tech infrastructure, strengthening product innovation and deepening fan engagement through data-driven, experience-led solutions.
According to Dragić, the transition to Super Technologies reflects both the company’s heritage and its ambition. He emphasised that the proprietary “playstack” being built will serve as the group’s growth engine—enabling faster brand rollouts, a stronger partner ecosystem and more meaningful interactions with players and fans. The shift follows the recent management restructuring that will see Dragić take on the role of sole CEO from January 2026, reinforcing a unified leadership approach during this pivotal transformation.
Super Technologies aims to redefine how entertainment ecosystems operate by building a broad platform rather than a single product suite. This includes original content, advanced tech solutions and infrastructure designed to support the next generation of sports, gaming and fan-experience innovation.
The rebrand marks a significant milestone not only for the company, but also for the wider iGaming and entertainment technology landscape. With a renewed mission, global ambition and a technology-first foundation, Super Technologies positions itself to shape the future of play worldwide.
