GR8 Tech brings Champions Club to ICE 2026 in Barcelona
At ICE 2026, GR8 Tech will present its Champions Club concept, an on-site ecosystem designed to connect technology, execution, and operator-focused learning. The initiative will be hosted at booth 1C50 in Barcelona from January 19 to 21, placing performance outcomes at the center of the company’s exhibition strategy.
Champions Club builds on GR8 Tech’s previous Heavyweight Club presence, but expands the narrative beyond symbolism. The concept focuses on what defines success in modern iGaming operations, including disciplined execution, connected platforms, and decision-making under pressure. According to the company, the goal is to provide operators with a clearer understanding of how technology supports scalable, market-ready performance rather than isolated product capabilities.
The stand will feature live demonstrations across GR8 Tech’s portfolio, allowing visitors to see how sportsbook, casino aggregation, affiliate technology, and turnkey delivery interact in real operating scenarios. Product specialists will guide operators through use cases that reflect practical challenges faced in competitive and regulated markets. GR8 Tech has also confirmed it will debut a new solution at ICE 2026, marking the first public presentation of the product.
A dedicated educational area, Acceler8 Lab, will operate within the Champions Club space. In collaboration with Gaming Operations Academy, the Lab will host sessions focused on operational efficiency, performance drivers, and execution strategies. The sessions are designed to deliver applied insights rather than theoretical discussions, with registration scheduled to open on January 13.
Adding a physical dimension to the experience, the Champions Club will include daily pad-based boxing sessions led by Lee McFarland, a former military veteran and industry consultant. The sessions are intended to reinforce themes of focus, preparation, and consistency, mirroring the mindset GR8 Tech promotes in its technology and partnerships.
GR8 Tech’s approach reflects a broader shift in how B2B suppliers are using major industry events. Rather than prioritising announcements or visibility alone, exhibitors are increasingly expected to demonstrate real-world relevance, operational depth, and measurable value. As ICE 2026 approaches, the Champions Club concept positions GR8 Tech within that evolving narrative, where credibility is built through execution rather than presentation alone.
