Pronet Gaming outlines global growth plans at ICE Barcelona
Pronet Gaming is entering 2026 with a clear strategic message: technology alone is no longer enough. As the company prepares to exhibit at ICE Barcelona 2026, it is positioning itself around a deeper proposition built on operator experience, localisation, and practical execution across complex markets.
Pronet Gaming will exhibit at ICE Barcelona from 19–21 January 2026 at Fira Gran Via, marking what the company describes as the start of a new global chapter. The appearance follows a period of accelerated growth, expanded regional focus, and recent regulatory progress, including SCBPO accreditation in the Philippines through Claymore Solutions. That accreditation strengthens the company’s readiness in Asia, a region where regulatory expectations and operational standards continue to rise.
Alongside its presence at ICE, Pronet Gaming will unveil a refreshed brand identity and new website in the days leading up to the event. The update reflects a broader repositioning as the company expands its footprint across both established and emerging markets.
From Technology Provider to Operator Partner
Behind the external changes is a deeper strategic shift. Pronet Gaming’s leadership has increasingly framed its value around what it calls the “operator edge” a product philosophy shaped by direct B2C experience.
CEO Alex Leese and several members of the leadership team previously worked on the operator side of the industry, running sportsbooks, managing casino platforms, and responding in real time to player behaviour. That background now informs Pronet’s B2B approach, with product decisions guided less by feature lists and more by whether tools genuinely help operators hit performance targets.
This perspective is particularly central to the company’s Asia strategy. Rather than deploying uniform platforms, Pronet Gaming has invested heavily in localisation capabilities, advanced analytics, and real-time flexibility. The aim is to allow operators to adapt interfaces, lobbies, and trading behaviour to local preferences without rebuilding infrastructure.
Product Design Rooted in Lived Experience
Across its casino, sportsbook, and betting exchange products, Pronet’s development approach reflects operational realities. Casino content is curated rather than expanded indiscriminately. Sportsbook tools prioritise speed and control during live events. BetX Pro, the company’s exchange platform, is designed around liquidity dynamics that balance transparency for players with sustainable margins for operators.
The company also emphasises partnership over deployment. Rather than positioning itself solely as a technology supplier, Pronet frames its role as supporting operators through launch, scaling, and long-term growth a stance shaped by firsthand experience of operational pressure.
ICE Barcelona as a Strategic Moment
At ICE Barcelona 2026, Pronet Gaming will showcase its expanded product ecosystem, refreshed brand, and regional strategy. The stand will also feature ProSaber, an immersive VR activation, offering a hands-on demonstration of the company’s focus on engagement and experience.
As reviewed by iGaming News Today, Pronet Gaming’s ICE presence signals more than a trade-show appearance. It reflects a broader industry shift: away from generic platforms and toward solutions built by teams that understand operators because they have been operators themselves.
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