CNN Partners With Kalshi as Valuation Reaches $11bn Mark

Kalshi has officially become CNN’s designated prediction market partner following its announcement of a new data integration on 2 December. The collaboration arrives shortly after the company secured a $1bn investment round led by Sequoia and CapitalG, lifting its valuation to $11bn and placing it among the largest players in the US wagering and data intelligence ecosystem. Known for pioneering the regulatory foundation of prediction markets ahead of the 2024 Presidential Election, Kalshi now enters a new phase of expansion through this high-profile media partnership.

Under the agreement, CNN will embed Kalshi’s real-time prediction market data into its political, cultural, and sports reporting. The network’s chief data analyst, Harry Enten, will oversee the rollout and use the platform’s forecasting insights to enhance analytical depth across its programming. A Kalshi-powered live news ticker will also appear during relevant segments, offering audiences immediate access to real-time probability shifts tied to major events.

Kalshi describes itself as the world’s largest federally regulated exchange dedicated to prediction markets as a financial asset class. Users can trade event-based contracts across elections, weather, cultural developments, and sports outcomes. Prior analyses indicate that sports-related contracts make up a substantial portion of Kalshi’s activity, drawing comparisons to major sports betting operators. With its new valuation placing it alongside companies such as DraftKings and Flutter, the partnership amplifies its position within the broader wagering and data ecosystem.

CNN’s newsroom and production teams will also gain access to Kalshi’s data feeds to support story development and visual reporting. The collaboration underscores the growing role of prediction markets in modern journalism and their increasing relevance to the iGaming and betting sectors.