BETER Enters its Sixth US State as North Carolina Grants Sports Wagering Approval
BETER has secured regulatory approval to launch its Setka Cup table tennis tournaments in North Carolina, marking the supplier’s sixth regulated market in the United States. The move strengthens BETER’s footprint in one of the world’s most closely regulated and competitive betting environments, as demand for fast-betting content continues to grow among US operators.
Regulatory Approval Signals Market Maturity
The approval was granted by the North Carolina State Lottery Commission, allowing BETER’s Setka Cup content to be added to the state’s sports wagering catalogue. North Carolina now joins New Jersey, Florida, Indiana, Iowa, and Colorado as states where BETER is authorised to operate. The decision reflects increasing regulatory confidence in specialist suppliers that can meet compliance, transparency, and integrity standards at scale.
Setka Cup Goes Live with Operators
BETER’s Setka Cup table tennis tournaments are already live in North Carolina through its long-standing partnership with bet365. Additional operator launches are expected in the near future, as sportsbooks look to expand their content portfolios with high-frequency betting options that operate year-round. The availability of Setka Cup provides operators with an alternative product designed to complement traditional sports betting, particularly outside peak sporting calendars.
Fast-Betting Content Gains Momentum
BETER delivers more than 700,000 fast-paced events annually across esports and sports disciplines, offering operators access to short-cycle betting markets that support continuous engagement. In regulated US markets, such formats are increasingly viewed as a way to diversify offerings while maintaining strong oversight. The North Carolina approval highlights how fast-betting products are becoming a more established component of regulated betting ecosystems rather than a niche addition.
Integrity as a Licensing Foundation
Integrity remains central to BETER’s expansion strategy. All Setka Cup matches are monitored by the company’s dedicated integrity team, ensuring adherence to transparency standards and fair play requirements. This compliance-led approach has been instrumental in helping BETER navigate the fragmented, state-by-state regulatory landscape in the US, where licensing requirements vary significantly between jurisdictions.
Outlook for Further US Expansion
Commenting on the approval, BETER executives pointed to strong demand for fast-betting content across states where the company is already live. With additional US states, including Ohio, Kentucky, and Arizona, on its expansion roadmap, BETER’s North Carolina approval underscores how specialist suppliers are positioning themselves for sustained growth as the US regulated betting market continues to evolve.
