Carla Dualib Joins ANJL Board as SOFTSWISS Becomes its First Tech Provider
SOFTSWISS has been admitted to Brazil’s Associação Nacional de Jogos e Loterias (ANJL), inserting a platform provider directly into the country’s primary industry trade body at a pivotal regulatory moment for the Brazil iGaming market.
ANJL represents licensed betting and lottery operators and has emerged as a key conduit between the private sector and federal authorities as Brazil transitions into its regulated betting market. Supplier membership at this stage signals more than partnership optics-it reflects an influence play inside the market’s policy architecture and the broader framework of Brazilian gambling regulation.
Board-Level Representation Signals Strategic Intent
Carla Dualib, SOFTSWISS’ Business Development Manager for Brazil, has been appointed Communications Director on the ANJL board while maintaining her commercial role at the company.In newly regulated markets, early board participation often shapes how technical standards, certification processes and iGaming compliance expectations evolve.It is embedded representation within the Brazil iGaming market’s core regulatory dialogue.
“Brazil’s regulated market is entering a new phase where communication, collaboration, and shared standards matter more than ever. ANJL plays an essential role in bringing the industry together, and I am honoured to contribute to initiatives that support responsible growth and a strong long-term market framework.” – Carla Dualib on her appointment to the ANJL Board of Directors
“We have been looking for this kind of expertise to strengthen our communications and industry engagement. Carla brings strong credibility in Brazil and a deep understanding of the market. Her role aligns with ANJL’s mission to support a transparent and sustainable regulated sector.” – President of ANJL
Brazil’s Market Scale Raises the Stakes
Brazil is one of the largest newly regulated betting markets globally, with recent economic projections highlighting multi-billion-real investment impact across regions such as the Northeast.
In this environment, institutional access can influence how future regulatory clarifications impact operational architecture and compliance expectations under Brazilian gambling regulation.
Competitive Pressure on Rival Platforms
SOFTSWISS’ entry into ANJL may accelerate similar moves from competing platform suppliers seeking institutional footholds in the Brazil iGaming market.
In transitional markets, early regulatory alignment often compounds into long-term structural advantage. Suppliers that embed themselves within governance discussions can better anticipate compliance shifts and position product roadmaps accordingly-a positioning reinforced by recent industry recognition, including SOFTSWISS winning Best Aggregator at SiGMA Eurasia 2026.
Board presence also enhances political visibility, an increasingly influential factor for betting and lottery operators prioritising regulatory security and proven iGaming compliance capabilities when selecting partners.
A Collaboration Narrative With Strategic Undercurrents
As the country’s framework for Brazilian gambling regulation matures, compliance credibility, technical transparency and institutional alignment will shape supplier selection dynamics in the Brazil iGaming market. SOFTSWISS has signalled it intends to compete on all three-supported by broader enterprise initiatives such as appointing its first Chief AI Officer to advance company-wide AI integration.
Source: SOFTSWISS
