High Roller Technologies Moves Into US Prediction Markets With Crypto.com Partnership
High Roller Technologies has taken a strategic step beyond online casino gaming by entering the regulated US prediction markets space through a partnership with Crypto.com. The companies have signed a binding letter of intent to launch event-based prediction markets distributed via HighRoller.com, targeting a product rollout in the first quarter of 2026, subject to final agreements.
The initiative represents a notable expansion for High Roller, positioning the operator at the intersection of iGaming, financial-style markets, and regulatory compliance.
Partnership Structure and Regulatory Positioning
Under the proposed agreement, event contracts will be offered by Crypto.com | Derivatives North America, a CFTC-registered exchange and clearinghouse. High Roller will act as the distribution platform, providing customer access to contracts tied to outcomes in sports, entertainment, and financial events.
By anchoring the product within an established CFTC framework, the partnership avoids many of the regulatory ambiguities that have surrounded prediction markets in recent years. This structure reflects a broader industry trend toward regulated, exchange-based models rather than traditional sportsbook mechanics.
Executive Commentary Signals Strategic Intent
Seth Young, Chief Executive Officer of High Roller Technologies, described the partnership as a way to combine prediction market demand with the company’s distribution strengths in the US. His comments emphasized expansion and consumer reach rather than short-term monetization.
From the Crypto.com side, Travis McGhee, Global Head of Predictions, highlighted regulatory safety and access as core priorities. The messaging from both executives suggests a deliberate positioning of prediction markets as a compliant, mainstream product category rather than a niche offering.
Why Prediction Markets Are Attracting iGaming Operators
Prediction markets are increasingly viewed as an adjacent growth channel for iGaming companies facing tightening sportsbook regulation and rising customer acquisition costs. Industry estimates suggest that mature prediction markets could exceed $1 trillion in annual trading volume, attracting interest from both financial and gaming sectors.
For operators like High Roller, the appeal lies in diversification. Prediction markets offer engagement driven by real-world outcomes while operating under a different regulatory lens than traditional betting products.
Implications for Operators and Regulators
For senior executives, the partnership highlights how brand credibility and regulatory alignment are becoming prerequisites for entering adjacent market categories. For regulators, it underscores the growing role of licensed exchanges and clearinghouses in shaping the future of event-based markets.
As the boundaries between gaming and financial products continue to blur, the High Roller and Crypto.com agreement may serve as a reference point for similar partnerships across the US market.
If the planned Q1 2026 launch proceeds, prediction markets could become a more permanent fixture within the regulated iGaming ecosystem.
