PointsBet Canada Begins Alberta Registration Process, Opens Pre-Registration
PointsBet Canada has commenced its registration process with the Alberta Gaming, Liquor and Cannabis Commission (AGLC) and opened pre-registration for players ahead of the province’s anticipated shift to a competitive regulated iGaming market.
The company confirmed it is preparing to launch its sportsbook and online casino platform in Alberta once the province finalizes its open-market framework. Alberta is expected to become Canada’s second jurisdiction to operate a competitive regulated online gaming environment.
Players who pre-register will receive launch notifications and access to an exclusive welcome offer once the platform goes live.
Market Expansion Strategy
According to PointsBet Canada, the move represents a strategic expansion into a key Canadian market. The operator emphasized its focus on delivering a locally built sportsbook experience supported by proprietary technology infrastructure designed specifically for Canadian players.
Scott Vanderwel, CEO of PointsBet Canada, said Alberta’s transition toward an open and competitive framework is a positive development for consumers, increasing choice while strengthening player protections in a regulated environment.
The company highlighted its commitment to maintaining a fast, reliable and entertainment-focused platform, supported by Canadian employees and operational infrastructure tailored to domestic market needs.
Operator Context
PointsBet Canada currently operates in regulated Canadian jurisdictions and continues to invest in localized product development. The Alberta registration process aligns with the company’s broader strategy of expanding within compliant, regulated markets while prioritizing consumer safeguards and responsible gaming standards.
Closing
With pre-registration now open, PointsBet Canada is positioning itself for entry into Alberta’s evolving iGaming landscape. The company stated it will continue working with regulators as the province finalizes its competitive framework, preparing for a full launch once approvals are completed.
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