EveryMatrix Expands Global Lottery Footprint with NASPL Membership, Strengthening North American Market Presence
EveryMatrix has joined the North American Association of State & Provincial Lotteries (NASPL), strengthening the supplier’s positioning within the regulated North American lottery technology ecosystem as it continues expanding its presence in the public-sector gaming market.
Strategic Access to the Lottery Network
NASPL membership provides EveryMatrix with direct engagement with state and provincial lottery stakeholders across North America. The organisation functions as a key industry forum where lotteries, suppliers and regulators collaborate on operational, regulatory and technological developments shaping the sector.
For technology suppliers, participation in NASPL offers visibility within the network that influences vendor qualification, procurement discussions and long-term technology partnerships.
The move reflects EveryMatrix’s broader strategy to deepen its engagement with public-sector lottery operators as the sector accelerates digital transformation initiatives,alongside its continued expansion across regulated global markets, including securing a Western Cape supplier licence in South Africa.
Across North America, lotteries are increasingly investing in digital platforms, omnichannel player engagement and responsible gaming infrastructure. These developments are creating new opportunities for technology suppliers capable of delivering compliant, scalable platforms for regulated public-sector environments, alongside advanced operational tools such as AI-driven bonus abuse prevention technologies designed to protect operator margins and marketing investments.
Experience in Regulated Lottery Markets
EveryMatrix enters the North American lottery discussion with experience supporting several major European public-sector operators. The company currently provides technology solutions to national lotteries including Veikkaus, Norsk Tipping, OPAP, Danske Spil and Szerencsejáték Zrt. Operating within these markets requires suppliers to navigate strict regulatory frameworks while balancing responsible gaming obligations and digital product development. The company has also continued expanding its broader product capabilities across sportsbook technology, including launching player-focused engagement features such as Pass The Stats for football betting.
Operating within these markets requires suppliers to navigate strict regulatory frameworks while balancing responsible gaming obligations and digital product development.
Such experience is becoming increasingly relevant as North American lotteries evaluate digital expansion strategies and consider upgrades to legacy technology systems.
Positioning for Future Procurement Opportunities
While NASPL membership does not represent a commercial agreement, it places EveryMatrix within the industry ecosystem that often precedes supplier qualification and procurement processes among lottery operators.
Industry associations frequently serve as collaboration platforms where suppliers and lottery executives exchange operational insights, discuss regulatory developments and explore technology trends shaping the sector.
As North American lotteries continue assessing digital platforms and modernisation strategies, supplier engagement within industry networks can play a role in building credibility ahead of future request-for-proposal cycles.
For EveryMatrix, joining NASPL reinforces its strategy of leveraging experience in European regulated lottery markets while positioning the company to participate in the next phase of digital development across North American lotteries. The supplier has been simultaneously expanding its footprint across multiple regulated verticals and markets, including supporting operators entering new digital segments such as the EveryMatrix platform deployment powering FitzBet’s launch across the UK and Ireland.
Source: EveryMatrix
