Evoplay Appoints Ashley McCulloch as VP North America to Grow US and Canada Markets
Evoplay has appointed Ashley McCulloch as Vice President North America as the company continues expanding its presence across the United States and Canada, following a period of global growth and market expansion in 2025.
The leadership appointment comes as Evoplay iGaming increases its focus on regulated North American markets. With the rapid growth of the iGaming industry, suppliers and iGaming companies are competing to secure partnerships with licensed operators while expanding the distribution of digital gaming and casino game content across regulated jurisdictions.
Strengthening North American Leadership
In her new role, McCulloch will oversee Evoplay’s growth strategy across North America, working to expand the company’s footprint across regulated markets and strengthen relationships with operators and partners.
The appointment reflects Evoplay’s broader strategy to build a stronger regional leadership structure as it targets further expansion in both the US and Canadian gaming sectors. North America has become one of the most competitive regions for iGaming companies, as new jurisdictions gradually introduce frameworks for regulated iGaming.
For suppliers entering the market, success often depends on navigating complex regulatory requirements while establishing partnerships with licensed operators and platform providers. As the iGaming industry continues to evolve, suppliers that can deliver high-quality casino game content while meeting regulatory standards are gaining a stronger foothold in emerging markets.
Ashley McCulloch’s Background in Global Gaming Markets
Ashley McCulloch brings more than 15 years of experience across land-based gaming, video lottery terminals (VLT), and online gaming.Throughout her career, she has worked on commercial strategy, market entry initiatives, and business development across several major gaming companies.
Her experience spans both traditional casino gaming and digital platforms, providing insight into the rapidly evolving iGaming industry and the growing demand for innovative casino game products, as providers like Evoplay continue to report strong player engagement and betting growth.
Prior to joining Evoplay, McCulloch held senior roles at companies including IGT, Light & Wonder, and Inspired Gaming Group. In these positions, she contributed to initiatives aimed at expanding product distribution, strengthening operator partnerships, and supporting new market launches within the global gaming sector.
Regulatory Expertise in North American Markets
A key part of McCulloch’s experience includes working within highly regulated gaming environments. She has been involved in navigating licensing frameworks across multiple US states and Canadian provinces.
This regulatory knowledge is expected to support Evoplay iGaming as the company continues building its presence across jurisdictions where compliance requirements and market structures vary significantly.
For international suppliers and iGaming companies, understanding regulatory frameworks and establishing compliant market entry strategies remains critical to long-term growth in markets driven by regulated iGaming.
Evoplay Expands Presence in Canada and the United States
Evoplay has already taken several steps to establish its position in the region.
The company launched in Ontario through partnerships with operators across the province, entering one of Canada’s most significant regulated iGaming markets, including its BetMGM collaboration that introduced several casino game titles to the platform.Since opening in 2022, Ontario has become a key entry point for iGaming companies seeking to expand their presence in the Canadian market.
In the United States, Evoplay entered the market in November 2025 through the launch of its Washington, DC lottery product. The move marked an important milestone as the company began expanding its operations within the broader iGaming industry in North America.
Industry Engagement and Recognition
Beyond her executive responsibilities, McCulloch is actively involved in several industry organisations. She currently serves as a board member of Women in Sports and Events (WISE) and has been a long-standing member of Global Gaming Women.
Her contributions to the gaming sector were also recognised in 2024 when she was named among the Emerging Leaders in Gaming 40 Under 40.
With McCulloch now leading North American operations, Evoplay iGaming is expected to focus on expanding partnerships, strengthening distribution channels, and delivering innovative casino game content as the iGaming industry continues to grow across regulated markets in the region.
Source : Evoplay
