Evoplay Expands in Latin America with LaFija.com Partnership in Peru
Evoplay has expanded its Latin American distribution network through a new content partnership with regional online casino operator LaFija.com, bringing a selection of its slot and instant-style titles to players in Peru. The agreement marks another step in the developer’s strategy to strengthen its presence across regulated and emerging markets in Latin America, following a period in which the company strengthened its global footprint through major expansion initiatives in 2025.
Peru has emerged as a key target for international suppliers seeking early positioning in Latin America’s evolving regulated online gaming landscape. As local operator ecosystems grow and regulatory frameworks mature, suppliers are increasingly prioritising partnerships that provide access to established player bases and scalable distribution channels.
Portfolio Integration Enhances LaFija.com’s Content Offering
Through the integration, LaFija.com will launch several Evoplay titles, including Cat’s Blessing, Penalty Shoot-Out: Street, and Hot Volcano. The latter title has also featured in Evoplay’s regulated-market expansion strategy, including its Ontario launch through a BetMGM partnership that introduced multiple titles to the Canadian platform.
For LaFija.com, the addition of Evoplay’s content expands its game catalogue and strengthens its competitive offering in Peru’s online casino sector. Operators across Latin America are increasingly competing on the depth and diversity of their content libraries as players expect a wider range of game formats and engaging mechanics.
Supplier Strategy Focused on Emerging Regulated Markets
The partnership also reflects Evoplay’s broader commercial strategy in Latin America. The company has been strengthening its global leadership and expansion structure, including its recent decision to appoint Ashley McCulloch as Vice President North America as it targets further growth across regulated markets.
By integrating with regional operators such as LaFija.com, suppliers can accelerate market entry while building brand recognition among local players. Peru has become a particular focus for suppliers looking to establish early market share as the country continues to develop its regulated online gaming environment.
Strengthening Regional Growth Ambitions
Alex Malchenko, Head of Sales at Evoplay, described Peru as an important market for the company’s expansion plans, noting that the partnership provides an opportunity to introduce Evoplay’s portfolio to a broader regional audience.
For LaFija.com, operated by Virtual Padlocks, the collaboration supports its strategy of delivering localised gaming experiences tailored to Latin American players. By integrating Evoplay’s titles, the operator enhances its platform with additional content aimed at increasing player engagement and session activity.As competition intensifies across Latin America’s online casino market, supplier-operator partnerships are becoming a key mechanism for securing early distribution and market access.
Source: Evoplay
