Pragmatic Play Launches Smart Studio in Brazil iGaming Market with Cactus Gaming Partnership
Pragmatic Play has strengthened its partnership with Cactus Gaming by deploying its Smart Studio solution across the operator’s brands in Brazil. The rollout marks a calculated move in one of Latin America’s fastest-growing regulated iGaming markets, where localisation and product differentiation are becoming critical success factors.
With the integration now live, Cactus Gaming can deploy fully branded, dedicated live casino tables with complete control over presentation and user interface. This enables the operator to align its live casino environment with local player expectations while strengthening brand identity.
Smart Studio Enables Branded, Localised Live Casino Environments
The Smart Studio solution is designed to give operators greater flexibility over how live casino content is delivered. Through this deployment, Cactus Gaming can offer popular live dealer titles such as Blackjack, Roulette, and Baccarat within bespoke, fully customised studio setups.
By controlling visual identity, table environments, and interface elements, operators can create a more cohesive and recognisable product. This level of customisation is increasingly linked to improved engagement, stronger retention, and higher lifetime value in regulated markets like Brazil.
Commercial Value: Differentiation in a Competitive Market
As Brazil’s iGaming ecosystem evolves, operators are shifting focus from content availability to experience-led differentiation. Standardised live casino offerings are giving way to branded environments that reflect operator identity and local preferences.
Smart Studio directly addresses this shift by allowing scalable customisation without requiring complex infrastructure changes. For Cactus Gaming, this creates a clear pathway to enhance player loyalty and stand out in an increasingly crowded market.
Pragmatic Play Continues LatAm Expansion Momentum
Pragmatic Play remains one of the most active suppliers in Latin America, leveraging a multi-product portfolio that spans slots, live casino, bingo, virtual sports, and arcade titles recently expanded with the launch of its Mines+ game while flagship titles like Big Bass Bonanza continue to drive global reach and operator demand, all delivered through a single API integration.
Victor Arias, VP of LatAm at ARRISE, said the launch reflects growing demand for bespoke and fully customisable live casino solutions across the region, as operators look to differentiate their offerings.
The Smart Studio rollout further strengthens Pragmatic Play’s positioning against established live casino providers, as competition in the region increasingly centres on flexibility and operator control.
Cactus Gaming Scales Its Live Casino Offering
Cactus Gaming continues to expand its presence in Brazil as both an operator and platform provider, while strengthening its content portfolio through multiple supplier integrations across Latin America.
Cactus Gaming CEO Thiago Garrides said the integration strengthens the company’s live casino offering and supports its strategy to deliver more engaging and localised player experiences in Brazil.
The addition of Smart Studio enables the company to elevate its live casino proposition while maintaining control over brand consistency across its portfolio.
Brazil Market Outlook: Localisation Becomes Core Strategy
Brazil’s regulated iGaming market is entering a phase where localisation, branding, and user experience are becoming primary competitive drivers. Operators are increasingly investing in technology that enables tailored content delivery at scale.
As demand for premium live dealer experiences continues to rise, solutions like Smart Studio are expected to play a central role in shaping the next phase of market growth. For both Pragmatic Play and Cactus Gaming, this deployment reflects a shared focus on capturing long-term value through innovation and localisation.
Source : Pragmatic Play
