Professional Fighters League and Sportradar Announce Global Partnership for Betting Data and Live Streams
The Professional Fighters League (PFL) has partnered with Sportradar to expand the distribution of official sports betting data and live fight streams to sportsbook operators worldwide.
Under the agreement, Sportradar will deliver official Professional Fighters League sports betting data and audiovisual fight content to its network of more than 800 sportsbook operators across regulated markets. The deal provides licensed sportsbooks with access to official data feeds, pricing services, and expanded in-play betting markets for PFL events.
As sportsbooks increasingly rely on official sports betting data and integrated content to strengthen their betting offerings, the collaboration is expected to expand wagering opportunities around MMA betting while further supporting growth within the global betting market.
The partnership also brings together two organisations with strong positions in the sports and betting ecosystem. The Professional Fighters League is a rapidly growing MMA league with an expanding international event calendar, while Sportradar is a global sports technology provider supplying official sports betting data, integrity services, and betting solutions to sportsbook operators worldwide. The company also plays a major role in global betting integrity monitoring, including its expanded partnership with FIFA for AI-powered match surveillance.
Integrated Streaming and Live Betting Opportunities
A key element of the partnership is the launch of the league’s first official real-time betting product, powered by Sportradar’s sports betting data infrastructure. The system enables sportsbook operators to offer live betting markets during fights using official league data.
In addition to data distribution, Sportradar will provide live PFL fight broadcasts through its Watch & Bet streaming network, allowing licensed sportsbook platforms to stream events directly within their betting interfaces.
Key Benefits for Sportsbook Operators
For sportsbook operators, the partnership introduces several capabilities designed to enhance live betting engagement and support the growth of MMA betting markets:
- Official real-time sports betting data feeds supporting accurate odds and dynamic pricing
- Watch & Bet streaming integration, enabling fans to watch fights while placing wagers on sportsbook platforms
- Expanded in-play betting markets during live Professional Fighters League fights
This integrated viewing and betting model is increasingly used by sportsbook operators to drive higher engagement and wagering activity across the global betting market. Sportradar is also expanding its product portfolio across multiple sports, including the launch of its Custom Bet solution for global cricket events.
Leadership Commentary
PFL CEO John Martin said the partnership supports the organisation’s strategy to expand its global presence while enhancing the betting experience around its fight schedule.
He stated that the collaboration with Sportradar will deliver “a best-in-class betting product that matches the scale, professionalism, and global ambition of our league.”
Moritz Gloeckler, Executive Vice President of Rights and Strategic Projects at Sportradar, said the company aims to strengthen sportsbook offerings through official sports betting data distribution and integrated betting experiences designed to increase fan engagement.
Industry Growth and Company Overview
The Professional Fighters League has grown rapidly in recent years through its season-based competition format and expanding international event calendar. As interest in MMA betting continues to rise, the organisation has been strengthening partnerships that connect its events with the wider global betting market.
Sportradar is a global sports technology company that provides sports betting data, audiovisual streaming, integrity services, and betting solutions to sports organisations, media companies, and sportsbook operators worldwide. The company has also expanded its regulatory footprint in emerging markets, including receiving a gaming vendor licence approval in the UAE.Through its extensive sportsbook network and Watch & Bet platform, the company distributes official sports content and data to hundreds of operators across regulated markets.
The partnership is expected to expand the global availability of Professional Fighters League betting markets, while supporting sportsbook operators with integrated sports betting data, streaming, and in-play betting capabilities heading into 2026 and beyond.
Source : PFL
