EveryMatrix Secures Western Cape Licence to Expand Direct B2B Footprint in South Africa
Regulatory Approval Unlocks Local Supply Model
EveryMatrix has secured a manufacturer’s licence from the Western Cape Gambling and Racing Board, enabling it to supply its sportsbook, casino, PAM and payments technology directly to licensed operators in South Africa.
The approval formalises the company’s local B2B presence and removes reliance on intermediary structures, positioning it to contract directly with provincial licensees under South Africa’s regulated framework.
For suppliers, a Western Cape manufacturer’s licence is a prerequisite for legally providing gaming software and platform infrastructure to operators in the province – one of the country’s most commercially active jurisdictions.
Africa Strategy Moves from Entry to Scale
The licence comes as EveryMatrix accelerates its African expansion strategy, with multiple customer launches understood to be in late-stage preparation.
The company’s 2024 acquisition of FSB Technology materially strengthened its regional capabilities, providing localised sportsbook expertise and established relationships across South Africa and adjacent African markets. The integration gives EveryMatrix additional distribution reach and regulatory familiarity in jurisdictions where compliance and technical certification remain fragmented.
South Africa is widely viewed as a gateway market for Sub-Saharan expansion due to its regulatory maturity, established operator base and relatively advanced online betting ecosystem.
Competitive Implications for Operators
With direct licensing secured, EveryMatrix can now compete more aggressively for large-scale operator contracts in the region, particularly those seeking modular sportsbook and casino stacks rather than legacy monolithic platforms.
The move increases competitive pressure on incumbent local and international B2B suppliers active in the South African market. For operators, additional platform competition typically translates into improved commercial terms, greater product modularity and broader integration flexibility.
EveryMatrix’s modular structure spanning sportsbook, casino aggregation, player account management and payments allows operators to deploy full-stack solutions or integrate selectively into existing infrastructure.
Pipeline Signals Further Market Consolidation
The company has indicated that multiple launches are imminent, suggesting that commercial negotiations were already advanced prior to regulatory approval.
If those go-lives materialise in 2026, the licence could mark the beginning of a deeper consolidation phase in South Africa’s supplier landscape, particularly as global technology providers increasingly target regulated African markets with scalable infrastructure.
For EveryMatrix, the approval is less a market entry milestone and more a structural reinforcement of its African operating model shifting from opportunistic expansion to embedded, licensed supply.
Official Source Link: EveryMatrix
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