Kambi deepens Latin America strategy with Mexico sportsbook deal

B2B sportsbook supplier Kambi has expanded its Latin American footprint after agreeing a multi-year partnership with Mexico-facing operator Pickwin. The agreement will see Pickwin transition to Kambi’s Turnkey Sportsbook solution, replacing its existing third-party sportsbook provider as it continues to scale in the Mexican market.

Under the deal, Pickwin will gain access to Kambi’s full sportsbook technology stack, including its Bet Builder product, advanced trading capabilities, and regulatory compliance expertise. Kambi also confirmed that Pickwin will benefit from shared margin-driving insights drawn from the supplier’s global partner network, designed to support improved pricing accuracy and risk management.

The partnership is set to launch immediately and further underlines Mexico’s growing importance within the Latin American online betting landscape. Kambi has consistently identified the region as a strategic priority, with Mexico viewed as one of the most competitive and rapidly evolving regulated markets.

Commenting on the announcement, Kambi Group CEO Werner Becher said the partnership aligns with the company’s ambition to deliver high-quality sportsbook experiences across Latin America. He highlighted Kambi’s regulatory knowledge and regional track record as key strengths supporting sustainable operator growth.

Pickwin co-founder and CEO Diego Sanchez described the agreement as a pivotal moment for the operator, citing Kambi’s reputation and experience in the region as critical factors in its decision.

The deal follows Kambi’s recent financial results, which showed Q3 revenue of €37.4m, down 13% year-on-year, while operating profit declined to €1.6m. Despite near-term financial pressure, the Pickwin partnership signals Kambi’s continued commitment to long-term growth in Latin America’s expanding sportsbook markets.