Soft2Bet Launches Gamified Casino and Sportsbook Lodur in Sweden
Sweden is one of the most regulated iGaming markets in Europe. In this environment, keeping players engaged is often more important than spending heavily on acquisition.
With this in mind, Soft2Bet has launched Lodur, a Viking-inspired casino and sportsbook created specifically for Swedish players.
Announced on February 26, 2026, Lodur combines Norse themes with a product designed around local preferences. It includes Swedish payment methods, sports coverage focused on popular local events, and localised Live Slots available on desktop and mobile.
Built for the Swedish Market
Instead of launching a standard international platform, Soft2Bet designed Lodur around Swedish player behaviour and regulatory requirements.
This includes:
- Simple and smooth registration
- Familiar local payment options
- Sports markets that Swedish players follow closely
The brand also reflects Soft2Bet’s strategy of building market-specific platforms that showcase its technology while staying fully compliant with local rules.
Gamification Designed to Increase Retention
The main feature that sets Lodur apart is its “Island” system.
Players build and upgrade their own island settlement over time. They earn resources through gameplay and use them to expand their island. This creates long-term progression that continues between sessions.
Lodur also includes PvP (player vs player) simulation features. Players can challenge other islands, defend their own and improve their strategy. There is no final level, the system is designed for ongoing engagement.
The platform is powered by MEGA (Motivational Engineering Gaming Application), Soft2Bet’s gamification engine that is redefining iGaming engagement across regulated markets. MEGA adds missions, challenges and structured progression to both casino and sportsbook products.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said Lodur shows how MEGA can use social mechanics and PvP features to increase retention without affecting the core player experience.
Why This Matters for Operators
In regulated markets like Sweden, growth depends more on keeping players active than on aggressive acquisition campaigns.
Gamification and long-term progression systems are becoming part of core product strategy, not just marketing tools.
For operators, this can mean:
- Better player retention
- More frequent sessions
- Lower reliance on bonuses
- Stronger lifetime value
The same technology recently contributed to Soft2Bet’s record 65% NGR growth in 2025, demonstrating the commercial impact of structured gamification.
For Soft2Bet, Lodur strengthens its position in the Nordic region while also demonstrating how MEGA can be used as a scalable engagement solution. The launch also aligns with the company’s broader commercial expansion strategy under its newly appointed Chief Commercial Officer.
As competition increases across regulated Europe, operators that combine localisation with strong engagement tools are likely to perform better over time.
Source: Soft2Bet
