BETER Expands Fast-Betting Reach With Meridianbet

BETER, the European-based, award-winning provider of fast-betting content, data, and odds, has entered into a strategic partnership with Meridianbet, a leading global sportsbook operator and part of the Golden Matrix Group (NASDAQ: GMGI).

Under the agreement, Meridianbet has integrated BETER’s esports and sports content portfolio, including its exclusive ESportsBattle tournaments and the Setka Cup table tennis series. The partnership enables Meridianbet players across multiple regulated markets, including Serbia, Bosnia and Herzegovina, Montenegro, Peru, and other regions, to access fast-paced betting experiences around the clock.

BETER delivers approximately 700,000 fast-betting events annually, supported by 24/7/365 live streaming, real-time data feeds, and hyper-accurate odds. Each event offers up to 50 betting markets, with average operator margins exceeding 7.5%, positioning BETER as a key content partner for sportsbooks focused on engagement and retention.

The provider’s esports portfolio spans disciplines such as eFootball, eBasketball, eHockey, and eTennis through its ESportsBattle series, while its sports offering includes Setka Cup table tennis, BSKT Cup basketball, padel tennis, and coverage of official cricket tournaments worldwide.

Commenting on the partnership, BETER CEO Gal Ehrlich said the deal represents another important step in the company’s global expansion strategy, as demand for fast-betting content continues to rise. Meridianbet CEO Zoran Milosevic added that modern bettors increasingly seek action-packed, always-on betting formats, making BETER’s content a strong fit for the operator’s growth plans.

The partnership underscores a broader industry shift toward fast, continuous betting experiences as sportsbooks compete for player attention in an increasingly dynamic market.