EveryMatrix Launches “Pass The Stats” to Enhance Football Betting
EveryMatrix has rolled out a new player-focused football feature “Pass The Stats”, as part of its turnkey sportsbook platform enhancements ahead of what is expected to be a defining year for global football betting. The feature has been integrated into the company’s turnkey sportsbook offering and will be active across major domestic and international football competitions throughout 2026.
The launch comes as operators and suppliers prepare for elevated betting volumes linked to elite leagues and the upcoming FIFA World Cup, a period that traditionally places increased pressure on in-play performance, user experience, and engagement stability.
Reducing Friction in Player-Based Betting Markets
Pass The Stats is designed to address a common point of friction in player prop betting: early bet loss due to substitutions. When a selected player is replaced during a match, qualifying bets automatically transfer to the incoming player while retaining the original odds.
The feature applies to a range of stat-driven markets, including goals, assists, shots, and disciplinary outcomes. By maintaining bet continuity through substitutions, the mechanic aims to reduce abrupt bet settlement scenarios that can negatively impact user perception during live play.
A Shift Toward Experience-Led Sportsbook Design
Rather than expanding market depth or adding new bet types, Pass The Stats reflects a broader industry shift toward refining how bets behave during live sporting events. As competition among tier-one sportsbook platforms intensifies, suppliers are increasingly focused on experience-led mechanics that support longer engagement cycles and perceived fairness.
This approach aligns with operator priorities around retention, particularly during high-traffic events where in-play drop-off can be costly. Features that protect betting intent during unpredictable moments are becoming a key area of differentiation.
Building on a Strong Operational Year
The rollout follows a milestone year for EveryMatrix’s sportsbook platform in 2025, during which it delivered coverage across millions of live betting events and expanded its tier-one operator client base. The company’s turnkey sportsbook continues to operate at significant scale, processing more than one million bets per day across multiple regulated markets.
Pass The Stats now joins an established suite of sportsbook tools, including bet builders, cash-out functionalities, early payout options, and odds enhancement features.
Implications for Operators and the Wider Market
For operators, the introduction of substitution-aware betting mechanics highlights how sportsbook expectations are evolving ahead of major global tournaments. For regulators and platform stakeholders, it signals a growing emphasis on transparent and consistent bet behaviour during live play.
As football betting volumes increase throughout 2026, similar experience-driven innovations are likely to gain traction, particularly in markets where player prop betting continues to grow in popularity.
