FanDuel Appoints Ari Avishay as Senior VP of Marketing

FanDuel has appointed Ari Avishay as Senior Vice President of Marketing, reinforcing its focus on centralized brand governance and data-led customer engagement as competition intensifies across the US sports betting market.

Avishay will report directly to President of Sports Mike Raffensperger and assume responsibility for overseeing FanDuel’s brand strategy and creative execution across digital and retail channels.

Centralizing Brand and Customer Strategy

In his new role, Avishay will lead:

• Development of unified brand positioning across sportsbook, casino, and retail operations

• Integration of consumer insights into performance-driven, narrative-led campaigns

• Marketing execution supporting new product features, seasonal campaigns, and cross-sell initiatives

The appointment signals a strategic evolution for FanDuel, as the operator continues shifting from promotion-heavy acquisition cycles toward sustainable brand equity and retention-focused engagement. With acquisition costs rising and the US market maturing, operators are increasingly prioritizing long-term customer value over short-term bonus-led growth.

Cross-Industry Media Expertise

Avishay joins FanDuel from Paramount+, where he served as SVP of Global Content Marketing. In that role, he led brand and social marketing initiatives across 45 international markets, contributing to subscriber growth and revenue expansion for the streaming platform.

His prior experience includes senior marketing roles at Hulu and Lyft, as well as nearly eight years at Creative Artists Agency, where he managed brand relationships across global consumer portfolios.

The blend of premium media storytelling and data-backed campaign execution is expected to strengthen FanDuel’s ability to align product innovation with high-impact brand messaging.

Commercial Implications for FanDuel

The hire underscores several broader commercial priorities:

• Embedding media-grade storytelling into sportsbook and casino marketing

• Aligning brand campaigns more tightly with product lifecycle engagement

• Driving marketing efficiency while defending market leadership

As the US sports betting landscape becomes more competitive and promotional intensity normalizes, leading operators are recalibrating marketing investment toward brand differentiation, cost discipline, and retention economics.

By bringing streaming-era content marketing expertise into its executive team, FanDuel positions itself to enhance marketing sophistication while sustaining growth in an increasingly mature regulatory environment.

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