MelBet Partners Wins 2025’s Top Affiliate Program Award

MelBet Partners has achieved one of the most significant milestones in its history, being officially awarded the Best Affiliate Program 2025 at the prestigious SiGMA Europe Awards. This recognition reinforces the company’s position as one of the most dynamic, innovative, and reliable affiliate ecosystems in the global iGaming industry.

This year’s award reflects the bold strategic direction led by MelBet Partners’ CMO, Anastasiia Shcherbyna. Her vision has been instrumental in transforming the program into a performance-driven ecosystem built on transparency, real-time analytics, partner-centric optimization, and long-term scalability. Under her leadership, MelBet Partners has strengthened its global footprint, expanded its technological infrastructure, and introduced new promotional opportunities that significantly increased partner efficiency.

Throughout 2025, MelBet Partners launched enhanced campaign tools, optimized traffic management processes, and invested in a more advanced analytics framework. These improvements allowed affiliates to track, measure, and refine their performance with greater precision than ever before. The program also introduced fresh engagement initiatives, including regional competitions and exclusive partner experiences such as the widely celebrated Safari for FTDs.

Winning the Best Affiliate Program 2025 award is more than just a recognition of past achievements; it is a validation of MelBet’s long-term strategy and its commitment to providing affiliates with a profitable, transparent, and technologically advanced environment.

CMO Anastasiia Shcherbyna emphasized that the award represents a shared victory with the global affiliate community, whose trust and collaboration continue to fuel MelBet’s growth.

As MelBet Partners looks toward 2026, the focus remains clear: expanding its toolkit, innovating its analytics capabilities, and elevating the affiliate experience to new heights.